Velo vs Loom
Both tools let you make video messages. But they solve very different problems. Here's a clear, no-fluff breakdown to help you figure out which one fits what you're actually trying to do.
Two tools, two different jobs
Before comparing features and pricing, it helps to understand what each tool is actually designed to do. They're not really the same thing.
A fast screen recorder for async communication
Loom is built for quick, internal video messages. You hit record, talk through your screen, share the link. It's polished for team communication - feedback, walkthroughs, standups - wherever you'd normally write a long email or hop on a call.
- ✅ Screen + webcam recording in one click
- ✅ Shareable links instantly after recording
- ✅ Transcriptions, captions, and viewer comments
- ✅ AI titles, summaries, and filler word removal (paid plans)
- ✅ Team workspace and video library
- ✅ Integrates with Slack, Jira, Notion, GitHub
A full video messaging platform that makes any content share-ready
Velo does more than record. It takes whatever you have - a screen recording, a raw Zoom call, a PowerPoint, or just a URL - and turns it into a polished video worth sharing. You can communicate with your team, social media audience, VCs, students, and more.
- ✅ 4 ways to create: record, upload MP4, upload PDFs, or paste a URL
- ✅ AI writes the script for you from scratch
- ✅ Your face and voice cloned as a hyper-realistic AI avatar
- ✅ Browser agent records entire workflows for you
- ✅ Editor with zooms, backgrounds, music, spotlight, masking, and more
- ✅ Brand kit - add your colors, logo, and assets in every video
4 ways to make a video in Velo
You don't have to re-record anything. Velo meets you wherever your content already lives.
- Record your screen
Use the Chrome extension to capture your full desktop, a specific app, or any tab. One click to start - Velo handles the rest and enhances it automatically. - Upload any MP4
Drop in a raw Loom recording, a Zoom call, or any existing video. Velo rewrites a new script from scratch, generates a polished voiceover, and delivers a video people will actually watch. - Upload a PowerPoint or Slides
Give Velo your PPT and describe what to say. Velo's browser agent opens the deck, follows your instructions, records slide by slide with cursor movements and automated zooms, and builds the final video. - Paste a URL
Give Velo a link and tell it what workflow to record. The browser agent requests access, navigates the page, records the full walkthrough, and hands you a finished video - no screen time required.
Feature comparison
Here's what each tool actually gives you, in plain language. No hidden catches.
| Feature | Velo | Loom |
|---|---|---|
| Recording options | ||
| Screen recording | Chrome extension - full desktop or any tab | App, Chrome extension, or desktop recorder |
| Upload existing video (MP4) | Upload any raw recording - Loom, Zoom, anything | Upload supported (paid plans) |
| PowerPoint to video | Upload PDFs, describe what to say, agent records it | Not available |
| URL to video | Paste any URL - agent records the full workflow | Not available |
| Browser agent (records for you) | Hands-free recording while you do other things | Not available |
| Meeting recording | Upload Zoom/Meet recordings after the fact | Native meeting recording (all plans) |
| AI features | ||
| AI script writing | Writes full script from your content - all plans | No script generation |
| AI voice (cloned or public) | Your voice clone + library of expressive voices | No AI voiceover |
| AI avatar (face + voice) | Hyper-realistic lip sync, blinks, hand gestures | No avatar |
| Auto titles & summaries | Included | Business + AI plan only ($24/user/mo) |
| Filler word removal | AI rewrites the full script instead | Business + AI plan only ($24/user/mo) |
| Video editing | ||
| Zooms & spotlight | Auto + manual zooms in editor | Mouse emphasis only (no zoom editing) |
| Background change | Full background swap in editor | Virtual backgrounds (Business+) |
| Intro cards | Add branded intro cards | Not available |
| Masking / blur sensitive info | Mask anything in the video | Blur tool (Business+) |
| Background music | Add music to your video | Not available |
| Trim & stitch clips | Full editor access (all plans) | Business plan and above |
| Edit by transcript | Edit via the script/transcript | Business + AI plan only |
| Branding | ||
| Brand kit (logo, colors, assets) | Full brand kit on all paid plans | Custom colors on Business+ only |
| Remove tool branding | No watermarks on Pro plan ($20/mo) | Remove Loom branding on Business ($18/user/mo) |
| Sharing & collaboration | ||
| Shareable video link | All plans | All plans |
| Comments & reactions | Shareable links, no comment threads yet | Comments, emoji reactions, all plans |
| Team workspace & libraries | Individual-focused, team features coming | Full team workspace, shared libraries |
| Viewer analytics | Roadmap | Viewer + engagement insights (Business+) |
| Pricing (monthly) | ||
| Free plan | $0 - 15 min/mo, full editor, 1 avatar video | $0 - 25 videos, 5 min recording limit |
| Entry paid plan | $20/mo - 60 min, avatars, no watermarks | $18/user/mo - unlimited videos, basic editing |
| AI features included | Script, voice, avatar, all from $20/mo | Requires $24/user/mo Business + AI plan |
| Per-seat pricing | No - single account pricing | Yes - multiplies with team size |
Who should use which
Both tools are good at what they do. The question is what you're trying to do.
Good for you if
- Need quick async updates for your team
- Already use Atlassian tools (Jira, Confluence)
- Want viewer analytics and comment threads on videos
- Record meeting recaps and share them internally
- Need enterprise-grade security, SSO, and admin controls
Velo is a better fit if you...
- Want videos that look polished, not raw
- Don't want to re-record if you mess up - just fix the script
- Have existing recordings (Loom, Zoom) you want to make share-worthy
- Want to share structured and clear team messages
- Want to send video pitches, demos, or tutorials externally
- Make content for YouTube, courses, or product launches
- Want your avatar to present, without being on camera every time
- Have a PowerPoint or URL and want a video without recording yourself
Stop re-recording. Start sharing.
Velo turns whatever you have - a recording, a PPT, a raw Zoom call, a URL - into a video people actually want to watch.